Philosophy
Hi there, I'm Victor Shapiro, the designer and founder behind Ascertain Studio. I create product solutions built on insight and clarity by leveraging my vast experience and innate ability to inform design decisions.
Working as a lead designer and human factors lead for over 15 years has been the foundation for Ascertain Studio. Collaborating with passionate individuals and ambitious brands to craft memorable, captivating hardware and digital experiences, always striving for a best possible solution.
01_Discover + Define
I uncover user needs and business challenges through deep research and stakeholder collaboration, then synthesize insights to define clear design problems and strategic opportunities that drive meaningful solutions.
02_Develop
I ideate and prototype innovative product experiences, exploring multiple solutions through iterative design sprints that balance user desirability, technical feasibility, and business viability.
03_Deliver
I refine and launch exceptional digital and hardware products, ensuring seamless handoff to development teams while establishing design systems and guidelines that scale across all brand touchpoints.